What would a parallel dialer be worth to your team?
How many conversations are you actually buying?
A rep dialling by hand spends most of the hour listening to ring tone, voicemail and gatekeepers. A parallel dialler removes the waiting, not the selling. The question is what that is worth for your team, so put your own numbers in.
Nothing here is a promise. Every figure is one you control, and the defaults are deliberately conservative. If you know your team's real connect rate, use it.
Conversations per week
Conservative defaults. Change any of them to your own figures.
| Conversations per week todayReps times hours times dials times connect rate | |
|---|---|
| Conversations per week with a parallel dialerReps times hours times conversations an hour | |
| Additional conversations per weekThe difference, which is what you are buying | |
| Additional conversations per year46 selling weeks |
An estimate built entirely from your inputs. It says nothing about what happens inside the conversations, which is the part that decides whether any of it turns into revenue.
What the numbers usually show
Two inputs move this more than anything else: hours actually spent prospecting, and connect rate. Teams tend to overestimate the first and have never measured the second.
If the extra conversations look large, that is arithmetic rather than optimism. A rep making 25 dials an hour at a 4 percent connect rate has one real conversation an hour. Removing the dead air is the entire product.
The number that matters is not conversations, it is what happens in them. Conversations with no qualification framework and no follow-up produce nothing, which is why we pair diallers with the pipeline work rather than selling seats on their own.
Once you know the conversation number, the next question is what it turns into. The sales meetings and revenue calculator carries it through to closed revenue.
Questions about parallel dialers
What is a parallel dialer?
Software that dials several numbers at once and connects a rep only when a human answers. The rep stops listening to ring tone, voicemail and phone trees, which is where most of a manual dialling hour goes.
How many conversations per hour is realistic?
It depends on your list quality, your industry and the time of day, which is why it is an input here rather than a claim. Measure your own baseline over a week before you trust anyone's number, including ours.
Does a dialer work without good data?
No, and this is where most dialler purchases disappoint. Dialling a stale list faster produces more wrong numbers faster. Data quality and list building come first, which is why we treat them as part of the same job.
What does a parallel dialer cost?
Seat pricing varies by platform and commitment. Our own ConnectAndSell and blitz pricing is published on our pricing page so you can compare it against the conversation numbers above.
Is this the same as a power dialer or an auto dialer?
Not quite. A power dialler works through one number at a time automatically. A parallel dialler runs several simultaneously and hands over live humans. The conversation maths above assumes the parallel model.
Want a second opinion on these numbers?
Tell us what you put in and we will reply with the input we would challenge first. The arithmetic above is yours to keep either way.