Stop paying for marketing you cannot measure
Random acts of marketing do not compound
An email blast here, a trade show there, a blog that died in March. Most small-team marketing fails because nothing connects. We run marketing as a system: one calendar, one audience database, one report that ties spend to pipeline.
And because everything is built in your HubSpot portal, you own every asset, every list, and every result. Nothing walks out the door with an agency.
Written, designed, shipped
You approve the calendar. We do the work, on cadence, every month.
Five or ten marketing emails a month, plus segmented nurture sequences that follow up while your team sells.
Posts that actually go out, written in your voice, scheduled and published from HubSpot.
800 to 1,000 words per post, optimized for the questions your buyers search and posted for you.
Attribution your CFO can read
Every campaign is native to HubSpot, so opens, clicks, and form fills connect to real contacts and real deals. The monthly report says what turned into pipeline, in dollars, not impressions.
No more guessing which half of the budget worked. The dashboard shows it, and it is your dashboard, in your portal.
A marketing leader in the room
Fractional CMO leadership without the executive salary.
A real plan with themes, campaigns, and owners, reviewed against pipeline every quarter.
Know exactly who you are talking to and where they get stuck between first touch and closed deal.
Someone at the table who owns the marketing number in your revenue meetings.










Your first 90 days
From audit to attribution in one quarter.
01
Audit & Plan
Weeks 1-2
Audit & Plan
Review your existing assets, audience, and past campaigns. Agree the calendar and the first quarter themes.
02
Foundations
Weeks 2-4
Foundations
Brand kit and templates in HubSpot, list hygiene, segmentation, and the dashboards that will keep score.
03
Ship Campaigns
Weeks 4-8
Ship Campaigns
Emails, social, and blogs live on cadence. Nurture sequences wired to your forms and lifecycle stages.
04
Report & Double Down
Weeks 8-12
Report & Double Down
First attribution report. Cut what underperformed, scale what turned into pipeline.
Buy hours for pure execution, or put marketing leadership on retainer. Either way the work ships from inside your portal.
Get found by Google and cited by AI engines. We run this exact playbook on our own site.
Or buy outcomes one at a time
Every item below is a fixed deliverable at a fixed price, executed inside your HubSpot portal.
Written in your voice, designed on your template, and sent from your portal. Subject lines tested, lists targeted, results in your dashboard.
Written and scheduled from HubSpot, so every click traces back to a real contact instead of vanishing into a platform report.
800 to 1,000 words aimed at the questions your buyers actually search. Optimized, posted, and internally linked for you.
Automated follow-up tuned to each audience segment, wired to your forms and lifecycle stages so no lead goes quiet.
Landing page, registration form, follow-up sequence, and the recording packaged as an evergreen lead magnet that keeps converting.
Pick the accounts that matter, build the audience from your CRM and ZoomInfo data, and put tailored ads and sequences in front of the actual buying committee.
Campaign structure, keywords, conversion tracking wired to HubSpot, and ads written to match your landing pages.
Ongoing bid, budget, and keyword tuning with spend reported next to the pipeline it created.
Audience building from your CRM segments, creative brief, pixel and conversion wiring, first campaigns live.
Google and social campaigns run against your CRM audiences, month after month, with attribution in your dashboard.
A sales-ready single page for a product or service, designed on brand and delivered print and digital ready.
Buttons, banners, and section CTAs designed to lift clicks on your site and emails.
A designed, conversion-focused landing page concept ready to build in HubSpot.
A coordinated set of display and social ad designs sized for every placement.
One strong piece becomes many: a webinar or blog turned into posts, emails, and graphics.
Answer Engine Optimization: schema, content structure, and authority signals so ChatGPT, Perplexity, and Google AI cite you when buyers ask. We run this playbook on our own site.
A full teardown of your site, content, search visibility, and HubSpot marketing setup, delivered as a prioritized fix list with owners and effort.
A working session that maps every stage from first touch to closed deal, and finds exactly where prospects stall.
Research-backed personas your sales and marketing teams will actually use, with training to keep them honest.
Frequently Asked Questions
What does the Fractional CMO actually do?
Do you replace our marketing person or agency?
Who owns the assets, lists, and results?
What is AEO and why should we care?
How fast do campaigns start shipping?
We went from just scratching the surface to fully leveraging ZoomInfo, driving significant growth in our lead generation.