How Integrating ConnectAndSell with ZoomInfo Transforms Outbound Sales Efficiency

For sales reps looking to scale outbound prospecting while maintaining a personal touch, simply dialing more numbers isn’t the answer. The real breakthrough lies in combining ConnectAndSell’s sales acceleration capabilities with ZoomInfo’s rich firmographic and contact data — creating a system that optimizes time-to-connect and fuels smarter conversations.

Why This Matters

Most reps spend too much time on unqualified leads or manual dialing. ConnectAndSell automates dialing and instantly connects you to live prospects who answer. ZoomInfo, on the other hand, refines the targeting game by feeding your calling lists with accurate, up-to-date firmographic details and buying signals.

The synergy between these tools shifts your workflow from "spray and pray" to high-velocity, precision outreach.

Four Tactical Benefits for Sales Reps

1. Maximize Connect Rate Without Wasting Time

• Automated dialing cuts idle time.
• ZoomInfo-enriched lists ensure you call the right contacts with buying intent.

1. Personalize at Scale

• Use ZoomInfo insights (company size, tech stack, recent news) to tailor your script.
• Increase engagement with relevant talking points.

1. Accelerate Pipeline Velocity

• Spend more time conversing, less time dialing.
• Rapidly qualify prospects to fill your funnel faster.

1. Streamline Sales Workflows

• Automated call logging via ConnectAndSell keeps CRM data fresh.
• ZoomInfo’s comprehensive data reduces research time.

Actionable Steps to Implement Today

• Clean your CRM and enrich your existing lead lists with ZoomInfo data before importing them into ConnectAndSell.
• Customize call scripts using firmographic insights to resonate immediately.
• Leverage ConnectAndSell’s analytics to identify peak calling windows.
• Train your SDRs on integrating data insights into live conversations for credible, consultative interactions.

Final Thoughts

By mastering this integration, you're not just dialing more—you’re connecting smarter and faster. The result? A more predictable pipeline, better-qualified leads, and a measurable boost in quota attainment.

Ready to transform your outbound sales with data-driven acceleration?

Book a personalized session to see how we can help you leverage ConnectAndSell and ZoomInfo effectively: meetings.hubspot.com/shawn-peterson