Everything your team needs to build, optimize, and scale automated outbound sequences in HubSpot.
Sequence Architecture
Step-by-step guide to building multi-touch sequences with optimal timing, channel mix, and personalization.
Templates & Scripts
Pre-built sequence templates for common scenarios — from post-demo follow-up to cold outbound.
Performance Optimization
Track, measure, and optimize your sequences for maximum conversion using HubSpot analytics.
Team Enablement
Roll out sequences across your team with proper training, permissions, and accountability frameworks.
FAQ
What are HubSpot Sales Sequences?
HubSpot Sales Sequences are automated outreach workflows that let you enroll contacts into a series of timed emails and tasks. They help sales reps maintain consistent follow-up without manually tracking each prospect.
Do I need Sales Hub Professional to use Sequences?
Yes. HubSpot Sequences require a Sales Hub Professional or Enterprise subscription. Users also need a connected personal email (Gmail or Outlook) and a HubSpot Sales extension installed.
How many contacts can I enroll in a Sequence at once?
You can bulk-enroll up to 50 contacts at a time from any list, contact view, or company record. Each contact receives personalized emails using merge tokens pulled from their CRM record.
Can I A/B test emails within a Sequence?
Yes. HubSpot allows you to create A/B variants for email steps within a Sequence. The system will distribute sends evenly across variants so you can compare open rates, click rates, and reply rates.
What happens when a contact replies to a Sequence email?
When a contact replies, they are automatically unenrolled from the Sequence. This prevents awkward follow-ups after a prospect has already engaged, and moves the conversation to your inbox for a personal response.