What is it?
A GTM strategy is a plan for managing and executing marketing activities across different channels. It helps to ensure that all marketing efforts are aligned and working towards the same goal. A GTM strategy should include a detailed plan for each stage of the buying process, as well as specific goals and objectives for each channel.
Quantum's comprehensive Go-To-Market Program encompasses the 5 key components of the Quantum Growth Model, layered with AI and Automation technology, to create maximum sales velocity and effectively grow your revenue.
Why is it important?
An effective GTM strategy must have alignment between sales and marketing to ensure that the right message is being delivered to the right audience. If there is a disconnect between the two teams, it can lead to confusion among customers and decreased sales. Marketing needs to understand what sales is looking for in potential customers and how best to reach them, while sales needs to understand what marketing is doing to attract leads and how those leads can be converted into customers. By working together, both teams can create a well-coordinated strategy that will result in more successful sales outcomes.
How do I do it?
The first step in creating a Go-to-Market (GTM) strategy for your organization is to develop a market analysis. This analysis should include an examination of your target market, your competition, and the needs of your target market.
Once you have completed your market analysis, you can begin developing your marketing strategy. This strategy should include a well-defined value proposition, a differentiated marketing strategy, effective targeting and positioning, a comprehensive marketing plan, and innovative marketing tactics.
Once your marketing strategy is in place, you can begin developing your sales strategy. This strategy should include developing a unique selling proposition (USP), lead generation, lead management, and a clearly defined and executable sales process.
The final step in creating a GTM strategy is to put all the pieces together and create an execution plan. This plan should include timelines and budgets for each stage of the marketing and sales process.
What if my company doesn't have the bandwidth to do it?
No time to dedicate to creating (or re-evaluating) your GTM strategy? No worries, we've got you! The first step in our program is an assessment.
The GTM plan must be constantly evaluated and adjusted to ensure that it is effective. That's why we kick off our program with a 4-week Assessment. Marketing and sales campaigns need to be timed correctly, and budgets must be allocated efficiently.
If any part of the plan is not working, it needs to be changed to achieve the desired results. This will require careful monitoring of key performance indicators (KPIs) and constant evaluation of how they impact business goals.
We scale your company using the 5 key areas of the Growth Model.
The quantum growth model
Build momentum and increase
sales for your business.
The Quantum Growth Model is designed as a flywheel. A flywheel sales and marketing process is cyclical and helps to build momentum and increase sales. The process begins with generating leads and ends with happy customers. In the middle, there are several stages including attracting and qualifying leads, nurturing relationships, and selling relevant products or services to convert leads into customers.
The flywheel process helps to keep the sales and marketing activities in sync and moving forward. The flywheel principle is based on the idea that sales and marketing efforts should be consistent and sustained to generate results over time. It's a metaphor for how a flywheel works: you need to keep pushing on it to get it going, but once it's in motion, it keeps spinning on its own.
Here's how we do it...
Ensure you're getting accurate data to work with and that you're not overloading your team with data that's difficult to act on.
Automate emails, ads, follow-up emails, voicemails, nurture campaigns, and marketing funnels so you never lose a lead again.
Our Chief Revenue Office (CRO) Program is designed to provide structure and guidance to organizations to Make the Leap to modernize revenue generation.
Make your sales reps more productive by streamlining the process of managing prospects and their information.
Our recommendations, solutions, and deliverables will be customized to meet the unique needs of your organization in the areas of People, Processes, and Technology.
The 3 Go-To-Market Program Packages
Do It For Me
This package is the right choice if you don't have the resources or the bandwidth, and want to work collaboratively, but need us to execute and implement a GTM strategy for your business.