What is it?
A GTM strategy is a plan for managing and executing marketing activities across different channels. It helps to ensure that all marketing efforts are aligned and working towards the same goal. A GTM strategy should include a detailed plan for each stage of the buying process, as well as specific goals and objectives for each channel. Quantum's comprehensive Go-To-Market Program encompasses the 5 key components of the Quantum Growth Model, layered with AI and Automation technology, to create maximum sales velocity and effectively grow your revenue.
Why is it important?
- An effective GTM strategy must have alignment between sales and marketing to ensure that the right message is being delivered to the right audience. If there is a disconnect between the two teams, it can lead to confusion among customers and decreased sales.
- Marketing needs to understand what sales is looking for in potential customers and how best to reach them, while sales needs to understand what marketing is doing to attract leads and how those leads can be converted into customers. By working together, both teams can create a well-coordinated strategy that will result in more successful sales outcomes.
We scale your company using the 5 key areas of the Growth Model.
The Quantum Growth Model is designed as a flywheel. A flywheel sales and marketing process is cyclical and helps to build momentum and increase sales. The process begins with generating leads and ends with happy customers. In the middle, there are several stages including attracting and qualifying leads, nurturing relationships, and selling relevant products or services to convert leads into customers.
The proven GTM process
The Quantum Growth Model applied to your launch, in 90 days.
01
Target
Days 1-15
Target
ICP, market sizing, and positioning that sharpens every message.
02
Attract
Days 10-35
Attract
Channel strategy and campaign build across inbound and outbound.
03
Nurture
Days 30-55
Nurture
Sequences and content that keep buyers moving.
04
Convert
Days 50-75
Convert
Sales process, pricing, and pipeline management tuned to close.
05
Wow & Scale
Days 70-90
Wow & Scale
Client success motion and the feedback loop that compounds growth.
The Go-To-Market Program's 4-Week Assessment
What is it and what do I get out of it? Let's break it down.
What does it look like?
4 one-hour weekly meetings with Quantum's Executive Team and your key stakeholders to do a deep dive into your organization in the following six areas:
Organizational Insights
Data
Marketing
Development
Sales
Client Success
How do I know it will work for me?
After a deep dive into your organization, Quantum will then provide findings and insights to create a WIN-WIN scope of work with clearly defined goals, expectations, and built-in accountability for all parties. We understand you must see a positive return on investment for all decisions in your organization. We will baseline Key Performance Indicators and each team will be responsible for clearly defined outcomes.
What deliverables will be included?
Upon completion of the Assessment, you will receive the following deliverables:
Start with an hour, map the whole motion, or keep senior go-to-market leadership on call.