---
title: How to Create HubSpot CTAs (Calls-to-Action)
description: Learn how to create hubspot ctas (calls-to-action). Step-by-step guide with screenshots.
image: https://www.thequantumleap.business/hubfs/blog-heroes/208919548531.jpg
---

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HubSpot How-To

# How to Create HubSpot CTAs (Calls-to-Action)

![Shawn Peterson](https://app.hubspot.com/settings/avatar/302c8f1c89d02ca246cde4013c3cac15) Shawn Peterson·Mar 8, 2026, 1:21:59 PM 

![](https://www.thequantumleap.business/hubfs/blog-heroes/208919548531.jpg)

## How to Create HubSpot CTAs (Calls-to-Action)

A comprehensive guide to building high-converting buttons, banners, and pop-ups in HubSpot.

In the world of inbound marketing, a Call-to-Action (CTA) is the bridge between a casual visitor and a qualified lead. HubSpot’s robust CTA tool allows you to create everything from simple buttons to sophisticated slide-in banners and pop-up boxes that capture attention at just the right moment. Whether you are hosting a webinar, offering a whitepaper, or simply encouraging a consultation, mastering the CTA editor is essential for driving conversions on your website and in your marketing emails.

## ✅ Key Takeaways

- HubSpot supports multiple CTA types including banners, pop-up boxes, slide-ins, and embedded buttons.
- You can use drag-and-drop modules to customize content with videos, forms, and meeting links.
- Advanced targeting allows you to trigger CTAs based on exit intent, scroll percentage, or inactivity.
- External site usage requires the HubSpot tracking code or WordPress plugin installation.
- Smart content features allow you to show different CTAs to different visitors based on their lifecycle stage or list membership.

1

## Choose Your CTA Type

To begin, navigate to **Marketing \> CTAs** in your HubSpot account and click **Create** in the top right corner. You will be presented with two primary categories of CTAs, each serving a different purpose in the user journey:

- **Pop-ups:** These include Banners (fixed to top/bottom), Pop-up boxes (centered), and Slide-ins (appearing from a corner).
- **Embeds and Buttons:** These are standard buttons or "Embedded Image" CTAs that you can place directly within blog posts, [landing pages](https://www.thequantumleap.business/resources/how-to-build-hubspot-landing-pages-that-convert-1772987340913), or HubSpot emails.

2

## Design with Drag-and-Drop

Once you select a template, you enter the CTA editor. This interface allows you to add various modules like text, images, buttons, and even video. To modify the layout, simply hover over a module to move, clone, or delete it. This flexibility ensures your CTA matches your brand's visual identity perfectly.

![cta-drag-drop](https://www.thequantumleap.business/hubfs/Blog%20Images%20AI/how-to-create-hubspot-ctas-calls-to-action-inline-1772987367277.gif)

Using the drag-and-drop editor to rearrange modules within a CTA

If you are using a form module within your CTA, you can streamline the user experience by enabling specific post-submission behaviors. For example, you can toggle the "Close after submission" switch to ensure the pop-up disappears once the visitor has converted.

![ctas-create-form-close](https://www.thequantumleap.business/hubfs/Blog%20Images%20AI/how-to-create-hubspot-ctas-calls-to-action-inline-1772987368030.jpg)

Setting the form module to close automatically after a visitor submits their information

**Pro Tip:** You can only add one Form or one Meeting module to a single CTA. If you need both, consider linking the CTA button to a dedicated landing page instead.

3

## Design a HTML CTA

For more advanced users who want total control over the styling, HubSpot offers HTML CTAs. This allows you to write custom code for your buttons or slide-ins, providing a level of customization that goes beyond the standard drag-and-drop modules. You can enter your specific button content and text directly into the designated fields.

![ctas-create-html](https://www.thequantumleap.business/hubfs/Blog%20Images%20AI/how-to-create-hubspot-ctas-calls-to-action-inline-1772987368515.jpg)

Entering custom button content for an HTML-based CTA

Beyond the content itself, the HTML editor allows for "Custom CSS." You can add styles without necessarily needing a selector (e.g., simply `color: yellow;`). This is particularly useful for achieving unique hover effects or specific brand alignments that require code-level precision.

![cta-html-custom-css](https://www.thequantumleap.business/hubfs/Blog%20Images%20AI/how-to-create-hubspot-ctas-calls-to-action-inline-1772987368999.gif)

Applying custom CSS styles to an HTML CTA

4

## Set Activation Triggers

Timing is everything. In the **Targeting** tab, you can decide exactly when your CTA should appear to a visitor. HubSpot provides several trigger options to ensure the CTA is helpful rather than intrusive:

- **On scroll:** Trigger the CTA once the visitor has scrolled through a certain percentage of the page.
- **Exit intent:** Show the CTA when the visitor's cursor moves toward closing the tab.
- **After inactivity:** Display the CTA if the visitor has been idle for a specific number of seconds.

![ctas-create-targeting](https://www.thequantumleap.business/hubfs/Blog%20Images%20AI/how-to-create-hubspot-ctas-calls-to-action-inline-1772987369589.jpg)

Configuring activation triggers like exit intent and scroll depth in the Targeting tab

5

## Define Visitors and Frequency

You don't want to annoy repeat visitors by showing the same pop-up every time they refresh the page. Within the targeting settings, you can control the frequency. Options include "Don't show again" (ideal for one-time offers) or specified intervals. This ensures your CTA remains a conversion tool rather than a nuisance.

![ctas-create-specified](https://www.thequantumleap.business/hubfs/Blog%20Images%20AI/how-to-create-hubspot-ctas-calls-to-action-inline-1772987370086.jpg)

Setting frequency limits to prevent over-exposure of the CTA to the same visitor

6

## Finalize CTA Options

Before publishing, check the additional options tab. Here you can name your CTA for internal tracking, assign it to a HubSpot campaign, and even set an **unpublish date**. This is critical for time-sensitive promotions like holiday sales or webinar registrations, once the date passes, HubSpot will automatically stop displaying the CTA.

![ctas-create-options](https://www.thequantumleap.business/hubfs/Blog%20Images%20AI/how-to-create-hubspot-ctas-calls-to-action-inline-1772987370598.jpg)

Configuring final options including name, campaign, and unpublish dates

## ❓ Frequently Asked Questions

### Can I use HubSpot CTAs on a non-HubSpot website?

Yes. You must either install the HubSpot tracking code on your external site or use the HubSpot WordPress plugin if you are on the WordPress platform.

### What is the difference between an Embedded CTA and a Pop-up?

Embedded CTAs are static elements (like a button) placed permanently on a page. Pop-ups are dynamic elements (like banners or slide-ins) that appear based on specific triggers or timing.

### How do I make my CTA mobile-friendly?

In the CTA options, you can choose to enable a responsive layout or hide the CTA entirely on small screens if it might negatively impact the mobile user experience.

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### [![How to Build AI Agents for Your Business Without Losing Control](https://www.thequantumleap.business/hubfs/blog-images/agent-standard-featured.png) Sep 27, 2026, 12:40:14 PM How to Build AI Agents for Your Business Without Losing Control](https://www.thequantumleap.business/resources/how-to-build-ai-agents-for-business-without-losing-control)

### [May 26, 2026, 2:53:43 PM Email Deliverability for Sales Reps](https://www.thequantumleap.business/resources/email-deliverability-for-sales-reps)

### [![What is Account-Based Marketing (ABM) and How Does It Work with HubSpot? The Ultimate Guide](https://www.thequantumleap.business/hubfs/blog-heroes/208917728687.jpg) Mar 8, 2026, 1:22:10 PM What is Account-Based Marketing (ABM) and How Does It Work with HubSpot? The Ultimate Guide](https://www.thequantumleap.business/resources/account-based-marketing-abm-hubspot-guide-3)

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        "url" : "https://www.thequantumleap.business/hubspot-training"
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "areaServed" : {
          "@type" : "Country",
          "name" : "United States"
        },
        "description" : "Revenue operations design and management across sales, marketing and service.",
        "name" : "RevOps Services",
        "provider" : {
          "@id" : "https://www.thequantumleap.business/#organization"
        },
        "url" : "https://www.thequantumleap.business/revops-services"
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "areaServed" : {
          "@type" : "Country",
          "name" : "United States"
        },
        "description" : "ZoomInfo consulting, administration and managed services from a ZoomInfo Solutions Partner.",
        "name" : "ZoomInfo Services",
        "provider" : {
          "@id" : "https://www.thequantumleap.business/#organization"
        },
        "url" : "https://www.thequantumleap.business/zoominfo-as-a-service"
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "areaServed" : {
          "@type" : "Country",
          "name" : "United States"
        },
        "description" : "ConnectAndSell powered outbound with lists, scripts, live coaching and accountability.",
        "name" : "Outbound Sales and Sales Blitz",
        "provider" : {
          "@id" : "https://www.thequantumleap.business/#organization"
        },
        "url" : "https://www.thequantumleap.business/outbound-sales"
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "areaServed" : {
          "@type" : "Country",
          "name" : "United States"
        },
        "description" : "AI SDRs and support, Claude and OpenAI integrations, custom builds and workflow automation.",
        "name" : "AI Solutions",
        "provider" : {
          "@id" : "https://www.thequantumleap.business/#organization"
        },
        "url" : "https://www.thequantumleap.business/ai-solutions"
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "areaServed" : {
          "@type" : "Country",
          "name" : "United States"
        },
        "description" : "Finds buying signals and hidden opportunities inside a dealer's own data.",
        "name" : "AI Lead Finder",
        "provider" : {
          "@id" : "https://www.thequantumleap.business/#organization"
        },
        "url" : "https://www.thequantumleap.business/ai-lead-finder"
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "areaServed" : {
          "@type" : "Country",
          "name" : "United States"
        },
        "description" : "Inbound marketing, content, SEO and AEO, and paid media.",
        "name" : "Marketing Services",
        "provider" : {
          "@id" : "https://www.thequantumleap.business/#organization"
        },
        "url" : "https://www.thequantumleap.business/marketing-services"
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "areaServed" : {
          "@type" : "Country",
          "name" : "United States"
        },
        "description" : "Search and answer-engine optimization for B2B companies.",
        "name" : "SEO and AEO Services",
        "provider" : {
          "@id" : "https://www.thequantumleap.business/#organization"
        },
        "url" : "https://www.thequantumleap.business/seo-aeo-services"
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "areaServed" : {
          "@type" : "Country",
          "name" : "United States"
        },
        "description" : "B2B websites on HubSpot CMS built to convert.",
        "name" : "Website Design",
        "provider" : {
          "@id" : "https://www.thequantumleap.business/#organization"
        },
        "url" : "https://www.thequantumleap.business/website-services"
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "areaServed" : {
          "@type" : "Country",
          "name" : "United States"
        },
        "description" : "Fractional revenue leadership for companies not ready for a full-time hire.",
        "name" : "Fractional Leadership",
        "provider" : {
          "@id" : "https://www.thequantumleap.business/#organization"
        },
        "url" : "https://www.thequantumleap.business/fractional-leadership"
      }
    } ],
    "name" : "Quantum Business Solutions services"
  },
  "knowsAbout" : [ "HubSpot CRM", "Revenue Operations", "Sales Acceleration", "AI for B2B Sales", "ConnectAndSell", "ZoomInfo", "Sales Enablement", "Pipeline Management", "Lead Scoring", "CRM Data Hygiene", "HubSpot Onboarding", "HubSpot Implementation", "Office Technology Dealers", "Managed Service Providers" ],
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://www.thequantumleap.business/hubfs/Quantum%20Business%20Solutions%20Logo.png"
  },
  "name" : "Quantum Business Solutions",
  "review" : [ {
    "@type" : "Review",
    "author" : {
      "@type" : "Person",
      "name" : "Christino, J."
    },
    "datePublished" : "2026-09-11",
    "name" : "These guys know their stuff",
    "publisher" : {
      "@type" : "Organization",
      "name" : "HubSpot Solutions Directory"
    },
    "reviewBody" : "We're still pretty early in our work with Quantum, but this is definitely going to be the right move for us. Marko has already helped us untangle a difficult syncing issue between HubSpot and Agent Dealer. Their handle on CRMs and AI integration is impressive.",
    "reviewRating" : {
      "@type" : "Rating",
      "bestRating" : "5",
      "ratingValue" : "5",
      "worstRating" : "1"
    },
    "url" : "https://ecosystem.hubspot.com/marketplace/solutions/quantumbusinesssolutions"
  }, {
    "@type" : "Review",
    "author" : {
      "@type" : "Person",
      "name" : "Otoka, S."
    },
    "datePublished" : "2026-08-10",
    "name" : "A Trusted Partner in Our CRM Transformation",
    "publisher" : {
      "@type" : "Organization",
      "name" : "HubSpot Solutions Directory"
    },
    "reviewBody" : "Working with Quantum Business Solutions has been one of the best decisions we've made during our CRM migration. They bring deep expertise, excellent communication, and a genuine commitment to helping their clients succeed.",
    "reviewRating" : {
      "@type" : "Rating",
      "bestRating" : "5",
      "ratingValue" : "5",
      "worstRating" : "1"
    },
    "url" : "https://ecosystem.hubspot.com/marketplace/solutions/quantumbusinesssolutions"
  }, {
    "@type" : "Review",
    "author" : {
      "@type" : "Person",
      "name" : "Blatchford, J."
    },
    "datePublished" : "2023-08-17",
    "name" : "Quantum has introduced AI to Image 2000 so we can further enhance and improve our marketing.",
    "publisher" : {
      "@type" : "Organization",
      "name" : "HubSpot Solutions Directory"
    },
    "reviewBody" : "Our experience has been wonderful. Quantum is a well-run company from top to bottom. They are very detailed and organized when it comes to keeping us on track. They are willing to help on any level of marketing and training. A pleasure to work with.",
    "reviewRating" : {
      "@type" : "Rating",
      "bestRating" : "5",
      "ratingValue" : "5",
      "worstRating" : "1"
    },
    "url" : "https://ecosystem.hubspot.com/marketplace/solutions/quantumbusinesssolutions"
  } ],
  "sameAs" : [ "https://www.linkedin.com/company/quantum-business-solutions", "https://ecosystem.hubspot.com/marketplace/solutions/quantumbusinesssolutions" ],
  "serviceArea" : {
    "@type" : "Country",
    "name" : "United States"
  },
  "telephone" : "+1-712-389-4639",
  "url" : "https://www.thequantumleap.business"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.thequantumleap.business/#website",
  "@type" : "WebSite",
  "inLanguage" : "en-US",
  "name" : "Quantum Business Solutions",
  "potentialAction" : {
    "@type" : "SearchAction",
    "query-input" : "required name=search_term_string",
    "target" : "https://www.thequantumleap.business/search?q={search_term_string}"
  },
  "publisher" : {
    "@id" : "https://www.thequantumleap.business/#organization"
  },
  "url" : "https://www.thequantumleap.business"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://www.thequantumleap.business/",
    "name" : "Home",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "https://www.thequantumleap.business/resources",
    "name" : "Resources",
    "position" : 2
  }, {
    "@type" : "ListItem",
    "item" : "https://www.thequantumleap.business/resources/how-to-create-hubspot-ctas-calls-to-action-1772987371532",
    "name" : "How To Create HubSpot Ctas Calls To Action 1772987371532",
    "position" : 3
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "HowTo",
  "description" : "Learn how to create, design, and target HubSpot CTAs including buttons, pop-ups, and banners to increase website conversions.",
  "name" : "How to Create HubSpot CTAs (Calls-to-Action)",
  "step" : [ {
    "@type" : "HowToStep",
    "name" : "Choose Your CTA Type",
    "text" : "Navigate to Marketing > CTAs and select either Pop-ups or Embeds and Buttons based on your goals."
  }, {
    "@type" : "HowToStep",
    "name" : "Design with Drag-and-Drop",
    "text" : "Use the visual editor to add modules like text, images, and forms. Arrange them using the drag-and-drop interface."
  }, {
    "@type" : "HowToStep",
    "name" : "Set Activation Triggers",
    "text" : "In the Targeting tab, configure when the CTA should appear, such as on exit intent or after a certain scroll percentage."
  }, {
    "@type" : "HowToStep",
    "name" : "Define Targeting and Frequency",
    "text" : "Select which visitors see the CTA and how often it is displayed to prevent over-saturation."
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. You must either install the HubSpot tracking code on your external site or use the HubSpot WordPress plugin."
    },
    "name" : "Can I use HubSpot CTAs on a non-HubSpot website?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Embedded CTAs are static elements placed permanently on a page, while Pop-ups appear dynamically based on triggers."
    },
    "name" : "What is the difference between an Embedded CTA and a Pop-up?"
  } ]
}
```