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Learn how to connect hubspot and eventbrite. Step-by-step guide with screenshots.
How To Connect HubSpot and Eventbrite: The Ultimate Integration Guide
Based on official HubSpot technical documentation for streamlined event management.
Managing events and lead generation usually feels like juggling two different worlds. You have your attendee lists in one place and your CRM data in another, often leading to manual data entry and missed opportunities for follow-up. By connecting HubSpot and Eventbrite, you bridge this gap, allowing registrant data to flow directly into your marketing funnel. This integration ensures that every ticket sale results in a rich contact record, complete with timeline events for registrations, cancellations, and attendance.
✅ Key Takeaways
- Automate lead creation whenever someone registers for an Eventbrite event.
- Sync standard registration fields like phone, company, and job title directly to HubSpot.
- Track attendee behavior (registrations, refunds, and attendance) on the HubSpot contact timeline.
- Segment your database based on specific event interactions for targeted marketing.
Pre-requisites for Connection
Before you begin the installation, ensure you meet the necessary permission levels. Integration management is restricted to protect your data integrity. You must be a Super Admin or have App Marketplace Access permissions in your HubSpot portal to complete these steps. Additionally, you should have the login credentials for the primary Eventbrite account holder, as only events created by the connecting user will sync.
1
Access the HubSpot Marketplace
Log into your HubSpot account and navigate to the Marketplace icon in the top right corner of the main navigation bar. Select App Marketplace from the dropdown menu. This is the centralized hub where HubSpot hosts its verified third-party integrations.
2
Search and Install Eventbrite
In the search bar, type "Eventbrite." Once the app appears in the results, click on it to view the details page. Click the Install App button in the top right corner. You will be prompted to enter your Eventbrite email address to begin the authentication process.
3
Authorize Account Access
After entering your credentials, HubSpot will request permission to access your Eventbrite data. This includes your organizers, events, and attendee lists. Click Allow. Once authorized, you will be redirected back to HubSpot's integration settings page.
💡 Pro Tip: If your Eventbrite account manages multiple organizations, use the "Choose an Organization" dropdown in HubSpot settings to toggle between them and select which events you want to sync.
4
Select Events to Sync
By default, data synchronization is turned off for existing events to prevent accidental data overwrites. To start the flow of data, you must manually toggle the Sync switch for each event you wish to track within HubSpot.
How the Data Appears in HubSpot
Once the connection is active, HubSpot begins organizing your event data into actionable contact properties and timeline events. This allows you to see exactly how a lead interacted with your event without leaving the CRM.
- New Contact Properties: HubSpot creates a group called "Eventbrite" containing "Last registered event name" and "Last registered event date."
- Registration Events: A "Registration" activity appears on the contact timeline, including standard fields like Company, Job Title, and Address.
- Attendance & Refunds: If you check people in via the Eventbrite app, an "Attendance" event triggers in HubSpot. Similarly, refunds or cancellations are logged automatically.
5
Automating Future Events
If you run frequent events, you don't want to manually enable sync every time. You can check the "Automatically sync new events" box in your integration settings. This ensures that any event created in Eventbrite moving forward will immediately start feeding data into HubSpot.
⚠️ Important Limitation: Only standard Eventbrite registration fields sync. If you have custom questions on your Eventbrite order form (e.g., "What is your favorite color?"), that data will not transfer to HubSpot properties.
❓ Frequently Asked Questions
What happens if a registrant isn't in my HubSpot CRM?
HubSpot will automatically create a new contact record using the email address provided during the Eventbrite registration.
Can I sync custom questions from Eventbrite?
No, only standard fields like Name, Email, Job Title, and Company are synced. Custom registration questions are not supported at this time.
Why aren't my events appearing in HubSpot?
Ensure the user who connected the integration is the one who created the events in Eventbrite. Also, check that you have selected the correct Organization in the integration settings.